The question we set out to address within our research project: Ethnographies of the Social Economy: Practices in Place is a simple one. What can be learnt by examining the relationships between, on one hand, personal experiences of the social economy – the stories, views, feelings and expectations of those involved within ‘socially enterprising activities’ – and wider perceptions of the form and role of social enterprises, promoted by: social enterprises themselves, their promoters and supporters, and representatives of the local and national state?
Dr Chris Hewson
How do these personal and interpersonal experiences speak of success and failure, both within individual enterprises, as well as around the myriad prescriptive policies targeted at the social economy? Or more simply still… why might it be important to research and evaluate the ‘social’ within the social economy?
There have been many debates around definitions of ‘the social economy’ in general, and ‘social enterprise’ specifically. These debates are important, because the elements that are either included or excluded, both politically and in actuality, each have a bearing on the continued viability and visibility of a large number of organisations.
However, these discussions too frequently look at how the social economy should be shaped, and what social enterprise is for. Whilst the latter should not be dismissed – as successful enterprises generally require clear objectives, potential users and customers, and some form of strategic planning – there tends to be a tendency to overlook the emergence of important, and socially valuable, forms of relationship and practice within the wider social economy.
The theme which highlights this issue most is the common suggestion that ‘business practice’ and ‘social mission’ will at certain points be locked into a relationship of incommensurability. This means that at certain times one must inevitably trump or compromise the other.
This is true to the extent that business practices, as currently constituted and normalised, might well clash with the hybrid ‘business-like’ models promoted by specific social enterprises.
We might also consider the increasing malleability of the term ‘entrepreneurial’, now viewed as including the reinvestment of more than simply financial or physical capital. What this actually suggests is a growing realisation that the realities of relationships, practices and life-courses within the social economy are invariably much more disorganised than those within the formal economy, as an economic calculus gives way to a range of cross-cutting ‘social needs’ and motivations, often at variance even within the individual unit of the social economy organisation (or social enterprise).
In Greater Manchester, it’s possible to see a range of moves designed to render the social economy as large as possible, and preliminary evidence suggests that this encompasses organisations who accept the designation wholesale, as well as others who are less keen to be labelled as ‘social enterprises’.
These factors appear to come into play regardless of an organisation’s ‘fit’ with either the Department of Trade and Industry definition of social enterprise, or any other. Our suggestion is that by examining what we call the ‘micro-relations of the social economy,’ via systematic studies of how people (from all walks of life) enter into, operate or work within, and potentially leave the social economy, we might be able to more fully critique these moves towards overgenerous use of the ‘social enterprise’ brand. To do this we are seeking to re-assess what many – including those within the co-operative movement – have suspected for some time; that issues of process have been elided within this ascription.
Examining the arena of the social economy from the level of the actor also enables us to re-evaluate many of the big questions, such as employment, social inclusion/exclusion, and sustainable living, at the level of material practice, rather than stated purpose. At a basic level this could mean assessing activities literally ‘in process’, and comparing these to prior accounts of what an organisation is seeking to achieve.
At a more complex level, assessments can also be made around the aims and objectives of particular policies, as well as the continued veracity of prevalent but largely untested assumptions. For instance, does the Intermediate Labour Market (ILM) model for social enterprise require re-conceptualisation, in the face of evidence that some people desire to stay within the social economy, and that some organisations are evolving to accommodate this state of affairs?
The fundamental issue is the assessment of the social within the social economy, and how this can be re-thought.
What does it mean to evaluate the capacities of organisations through their members, and only subsequently consider how the organisation might be geared towards particular outcomes within the socio-economic marketplace? Furthermore, what does it mean to investigate means (the raw material of the social economy) over ends; not assuming that the former emerges from a consideration of the latter, or that certain ends inevitably result from specific plans being put into action?
Our research has yet to reach any specific conclusions, yet some preliminary areas of interest have emerged:
Firstly, an examination of the ‘communities of practice’ which form around and through social economy organisations. These are the informal networks via which much of the social economy is shaped. The ‘social clubs’ and ‘local pubs’ are as important as the shop-floor, these are the places where trust, inclusion and a considerable amount of informal learning occurs.
Secondly, participation within the social economy appears to be different in style from social participation per se, and it is unhelpful to view the development of social enterprise as capable of resolving inherent problems within – for example – representative democracy.
Thirdly, the notion of ‘trading for a social purpose’ needs to be more clearly defined, and perhaps totally deconstructed. This is because ‘trading for’ is not the same as ‘trading with’, or even ‘trading because of’ a social purpose.
Finally, attempts by the DTI to put in place a ‘new settlement’ around social enterprise appear to lead towards a desire to develop an evidence base resting upon ‘best practice’ and specific paths to viability, a move reproached within previous work on the social economy undertaken at Durham. The term ‘social economy organisation’ is used within our project as a distancing device – a shift away from this unhelpful ‘bracketing’.
It has been noted that despite a number of encouraging moves by government, there remains a view that ‘mature’ social enterprises should aim for revenue to be generated almost entirely from trading activity, although this is tempered in the case of organisations who are tackling ‘public service’ goals in areas where the private sector is unable to operate on a sound commercial footing.
This leads towards a system where social investment models only look at the output and delivery performance of social economy organisations, assigning an economic calculus around what emerges from the enterprise, rather than providing a critique of novel ‘business-like practices’ within the enterprise; the process by which the organisation has found itself ‘doing what it is doing.’ It is this element which is vitally important in the development of the sector, in Greater Manchester and beyond.
I would conclude by suggesting that the consideration of incommensurability should be at the heart of research into the workings of the social economy. It is at these junctures or ‘points of contestation’ that we can learn the most about what makes social economy organisations distinctive. For instance, the fact that the social economy is presented as both an ‘alternative economy’ and a ‘plural economy’ within policy debates is one such area.
A second area emerges from this – that the plurality of the social enterprise sector stands in contrast to the prescriptive nature of much business advice (often culled from mainstream business), around the need for performance measurement systems. Within these systems, a consideration of ‘social return’ reliant on ‘mission’, alongside hard to enunciate processes of ‘community trust’, are generally elided. The argument can also be made that ‘performance analysis’ might be more useful for those who promote its introduction than for those who utilise it.
Finally, this leads us towards a third area of incommensurability, that of ‘additionality’. This is seen by the government in terms of the non-economic processes that add value to the economy, but seen – I would argue – by most actors within the social economy as both economic and non-economic processes which might add non-economic value, usually but not exclusively to the locality.
What is clear is that the social economy is increasingly cited as a cure for tensions in the mainstream economy. The renewed interest in social enterprise by the Conservative Party (within their ‘Social Justice’ agenda) highlights this. Therefore, the need to assess what is actually happening within the social economy, rather than what we might like to see happening, has never been more critical.
Further information
Dr. Chris Hewson is a Research Associate in the Department of Geography, Durham University.
Personal experiences/reflections of social enterprise in Greater Manchester, are very welcome: social.economy@durham.ac.uk